The Trade Centre Wales is Wales' largest used car sales company, their headquarters is in Neath, Wales and have showrooms in Merthyr Tydfil & Abercynon. The Trade Centre Wales opened its first branch outside of Wales in April 2017, located in Wednesbury, West Midlands.
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Operations
The company's head quarters are located in Neath Abbey, where the main workshop facility is also located. The part-exchange outlet is located in Merthyr Tydfil, and the Abercynon depot serves Cardiff. CEO Andy Coulthurst said this resulted in a 70% increase in group turnover in the month to £11,000,000 and doubling pre-tax profits to £2,000,000.
In December 2016 it was announced that the company would be opening their first outlet outside of Wales, in Wednesbury, West Midlands.
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Advertising
The company are known around South Wales for their radio advertisements heard on 96.4 The Wave, 102.1 Bay Radio, Real Radio and 106.3 Bridge FM. The adverts are recorded by Mike Doyle and feature fictional characters including 'Trevor' and 'Mario from Maesteg'. The campaign won an award in the Commercial Radio Station Creative category at the annual Arqiva Commercial Radio Awards. The company had negative feedback about their advertisements at first, stating that people felt they were making fun of local accents.
Profit Track 100 & FastGrowth 50
In 2015, The Trade Centre Wales ranked 30th out of 100 on the Sunday Times BDO Profit Track 100, one of only three Welsh companies.
In 2016, The Trade Centre Wales entered the Fast Growth 50 table for the very first time
Source of the article : Wikipedia
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